Arathi Biradar

About Me

250% pipeline growth

300+ registrations per campaign · ~80% LinkedIn audience growth

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Senior Integrated Marketing Manager,

Semiconductor · FPGA · AI · Cloud · Enterprise Technology

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I’m a technology marketing leader with 13+ years of experience across enterprise software, cloud, AI, semiconductor and FPGA technologies. I specialize in translating complex technology into audience-first stories and integrated marketing programs that build awareness, create demand and support business growth.


My experience spans both the strategic and execution sides of marketing from building and leading teams to developing global campaigns across social media, paid media, developer marketing, email, content, product launches, events and partner ecosystems.

STRATEGY

Global integrated marketing – building and executing go-to-market strategies across channels, markets, audiences.

STORYTELLING

Technical storytelling – translating complex technologies into clear, audience-first narratives.

EXECUTION

B2B demand generation – building integrated campaigns across social, search, email, and paid media to drive awareness, engagement, and demand.

ECOSYSTEM

Partner and ecosystem marketing – building strategic programs that amplify reach, strengthen partnerships, and drive mutual growth.

PROJECT MANAGEMENT

Project, program, & budget management – leading initiatives from strategy and planning through execution, launch, and performance measurement.

CROSS COLLABORATION

Cross-functional collaboration – partnering across sales, product, business units, and regional teams to align priorities and drive execution.

MY PORTFOLIO

At Altera, I work at the intersection of technology, audience and growth to strength marketing pipeline through leading integrated campaigns across social, search, email, and developer marketing for FPGA, AI and emerging technology audiences.

Earlier in my career, I built and led a 9-person team at NTT DATA Business Solutions that delivered 250% pipeline growth and 50%+ revenue growth.

Doubled partner-led lead volume at Samsung through joint programs with Logitech, Zoom, Matterport and Sprinklr.

That combination of enterprise software and semiconductor experience has shaped how I approach technical marketing: understand the technology, find the story that matters to the audience, and connect that story to measurable business outcomes.

Brand: ~80% LinkedIn audience growth through Altera’s independence
Always-On: 3.3M impressions across 8 use cases, driving dev-kit clicks and Quartus downloads
Social: 69K → 128K followers in 20 months
Demand Gen: 300+ registrations per campaign, 40% ABM account conversion
Physical AI: $2M+ YoY distributor revenue
Digital Journey: discover, understand, evaluate, build